LinkedIn is a great tool for promoting a small business because LinkedIn can help you grow your network and generate business leads. But how do you do it right and get the most out of it?
In this article we will go through some dos and don'ts for the promotion of small businesses on LinkedIn.
Your SEO (search engine optimisation) should consist of keywords that you want your business to be found on via search engines. To pick the best keywords you need to know what people are searching for.
By using a relevant keywords you increase your chances of being found when potential customers are searching on the internet.
2) Join and participate in LinkedIn groups
It is all about being as accessible as possible. Some people are using groups on LinkedIn as a tool for connecting, networking and researching - so why miss that opportunity to interact with potential customers?
3) Post status updates
When you post an update, it is published to everyone in your network (unlike on Facebook) which is a great way to tell your story and present your company, products or services. But remember to keep it professional - always post relevant things about your company or industry.
4) Get recommendations to attract new customers
Recommendations is seen as a sign of approval and might just be the thing that convince new customers to choose you.
5) Get your employees on LinkedIn
Your employees' LinkedIn profiles is a great platform for sharing the latest news about and achievements of your company. This will increase your company's collective brand value and improve your visibility.
1) Don't blindly copy strategies that work for big companies
As a small business you should not copy the LinkedIn strategy strategies that work for big and established companies. This is obvious for many, but it's still a good reminder. Big companies often use more aggressive approaches which might not work for smaller businesses. Keep your customers' needs in mind and focus less on your competitors' strategies.
2) Don’t forget to to include LinkedIn buttons
Don't miss the opportunity to promote your company's LinkedIn presence, so add a LinkedIn button to your website, blogs, emails etc.
What are you waiting for?
Keep our dos and don'ts in mind next time you're on LinkedIn. Implement them and remember to monitor if they make a difference on your customer engagement on LinkedIn.