Your professional summary is one of the most important parts of your LinkedIn profile. You need to be able to convey a convincing story within a very limited time frame. So why not treat your summary like the ultimate elevator pitch?
We suggest you follow these four pointers to make your summary more exciting to both read and hear:
1) Get to the point quickly
Just like when you meet someone in passing, you never now when their attention drifts, so make sure you use your time as efficiently as possible. Start out with "I closed three deals with major clients last month" rather than "I'm a really good salesman" - and don't save all the good points until the end because you may have lost your audience by then.
2) Be informative, but not boring
Being informative is important but you should also be aware that people require a certain level of entertainment in order not be distracted by more interesting things.
Start out with some solid facts about your achievements and then add a couple of interesting and unique facts about your career - something memorable that makes you stand out from the crowd.
Be precise when you mention your hard skills and do include keywords that you know are important in your industry. This ensures that you show up in relevant search results for both recruiters and potential business partners.
It also shows that you know the lingo of the business that you operate in which in many situations is an important skill.
4) Test flight
Once your summary is done, test it like a real elevator pitch by reading it out to a colleague or friend. This is a great way of sanity checking your efforts and fine-tuning your speech before it goes online.
The added bonus of treating this like an elevator pitch is that you also optimise you actual elevator pitch. A win-win situation!