Writing a great summary may be one of the trickiest tasks when creating a professional LinkedIn profile. What should it contain? Where should the focus be? And is it even important?
The answer to the last question is a resounding yes! Everybody who visits your profile, reads your summary so it needs to be on point.
Soft and hard values
The key to writing a good summary is to include the perfect blend of soft and hard values. Anybody can claim to be a reliable employee, the catalyst of a healthy work environment or the person who always gets the job done. However, you should always back claims like these up with concrete information about your achievements.
Your summary should be very individual and personal and the trick is to successfully explain the exact professional characteristics that make you stand out from the crowd.
Here are some pointers on how to get started on the perfect summary:
Summing up (pun intended), your summary should contain the characteristics that you are proud of or defines your career. Your core competencies and your unique value propositions should be described - and remember to emphasize what motivates you and how you provide value to the people you work with.