August 21, 2016

Tip of the week ›



LinkedIn Tip of the Week: How to write the perfect LinkedIn summary

Writing a great summary may be one of the trickiest tasks when creating a professional LinkedIn profile. What should it contain? Where should the focus be? And is it even important?

The answer to the last question is a resounding yes! Everybody who visits your profile, reads your summary so it needs to be on point.

Soft and hard values

The key to writing a good summary is to include the perfect blend of soft and hard values. Anybody can claim to be a reliable employee, the catalyst of a healthy work environment or the person who always gets the job done. However, you should always back claims like these up with concrete information about your achievements.

Your summary should be very individual and personal and the trick is to successfully explain the exact professional characteristics that make you stand out from the crowd.

Here are some pointers on how to get started on the perfect summary:

  • Keep it short - 3 paragraphs of 3-4 lines, and list your competencies at the bottom. 
  • Briefly explain who you are and your areas of work.
  • List your main competencies.
  • Explain what differentiates you from others in the same line of business.

Summing up (pun intended), your summary should contain the characteristics that you are proud of or defines your career. Your core competencies and your unique value propositions should be described - and remember to emphasize what motivates you and how you provide value to the people you work with.

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    This blog post is part of our series of tips for LinkedIn in our newsletter "Tip of the week". Make sure you never miss a tip by signing up at the bottom of this page.

     


    Sissel Jakobsen
    Sissel Jakobsen

    Author