3) Connect with people
Naturally, connecting with “the right people” will not change your personality but it does give the hiring manager a chance to discover that you are connected to some of of your future colleagues - or someone else in the hiring manager's network. If you’re looking into applying for a specific job, it may be a good idea to check if you know someone who works at the company and make sure that you are connected. The hiring manager will be able to read about your professional skills on your profile and by reaching out to shared connections, he or she can ask for a more personal account of you as a person.
4) Ask for recommendations
An endorsement of your professional skills from an ex-colleague, a classmate or a business partner usually also contains some sort of personal note, like "I really enjoyed working with John, he always had a smile on his face and kept the spirits high in the office”. Reading this as a statement from one of your connections is more trustworthy than if you include a similar description of yourself in your profile. Similarly, writing “I am a good teacher” carries much less weight than if one of your connections publicly states “Christy taught me to understand the complexity of quantum physics in just two weeks!”
5) Talk about yourself in the first person
A lot of people write their summary in the third person. The information presented may be exactly the same as if you write it in the first person but a third person description of yourself may seem impersonal and distanced from whom you are as a person. Also, it may seem more like an objective and general evaluation of your professional and personal traits - and this can be a good thing. But when it comes to your LinkedIn summary we recommend that you write it in the first person and leave the objective descriptions to your connections, through recommendations and endorsements. The summary section may be the most relevant section to show off your personality and its primary purpose is to catch the reader’s attention and give a personal account of yourself.
Following these simple steps will help you a long way in showing off more of your personality on LinkedIn. That said – be careful not to forget about your hard skills. Your professional skills are usually the keywords that gets your profile discovered in the first place, and your personal skills should be used to fill in the gaps and complete the picture.