Writing a good professional summary and highlighting your previous accomplishments are important parts of your LinkedIn profile and you should definitely spend some time getting those sections right.
However, from a findability standpoint, effectively managing your Skills & Endorsements sections is essential to being found for the skills that matter to your career.
These are our five tips for getting the most of your Skills & Endorsements section:
Only add skills that really matter to your career: If you add irrelevant skills, your contacts may be asked by LinkedIn to endorse you for skills that really don't matter to you - and you will miss out on endorsements for your core skills.
Remove skills that are no longer relevant: Consider removing skills that are no longer relevant to your present and future career. If your priorities change, you can also choose to reorder skills to place your most relevant skills near the top.
Consider the 50 skills limit: Be aware that only your top 50 skills are shown on your profile. But if you have listed 50 skills, maybe you should consider trimming them down to a more manageable number.
Delete duplicate skills: Sometimes a skill will appear twice in your list and unfortunately there's no way of merging those skills into one. The best way to handle this is to delete the skill with the least amount of endorsements to make sure that all future endorsements are registered in one place only.
Endorse others: If you endorse people in your network they are very likely to return the favour. It's simple really, but don't forget to scratch other people's backs...
That's it - now go and spend some time with your LinkedIn profile!
This blog post is part of our series of tips for LinkedIn in our newsletter "Tip of the week". Make sure you never miss a tip by signing up at the bottom of this page.