July 23, 2016

Tip of the week ›



LinkedIn Tip of the Week: How adding a second language will boost your LinkedIn profile

 

We have previously highlighted the importance of SEO in order to appear more visible on LinkedIn. When you initially created your LinkedIn profile, you probably chose to write it in your native language, or perhaps in English. But you will raise your findability significantly by adding more language versions to your profile.

Here's how to do it:

  1. Log in to LinkedIn and go to your profile.
  2. Hover the mouse pointer over the button labelled “View profile as”, and a drop-down menu will appear.
  3. Click “Create profile in another language”.
  4. Choose the language you wish to add to your profile, and start typing.

Be aware that the language of the text you're writing should match the currently selected language version. This may sound trivial but we've found that many profiles are written entirely in English but under a different language version. This often occurs when someone initially picked their native (non-English) language but then proceeded to write everything in English.

If this is the case for you, you'll have to manually move all the sections from the original language version over to the new one.

And to be clear, LinkedIn doesn’t automatically translate your profile from one language to another – you have to do that yourself. It will take some time, but it’s differently worth it when you get it right.

After creating a second, third or fourth language (depending on your language skills), you will have access to a drop-down menu on your profile which enables language switching. Also, visitors to your profile will be presented with the appropriate version of your profile, in accordance with their language settings.

 

 

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    This blog post is part of our series of tips for LinkedIn in our newsletter "Tip of the week". Make sure you never miss a tip by signing up at the bottom of this page.

     


    Sissel Jakobsen
    Sissel Jakobsen

    Author