June 18, 2016

Tip of the week ›

LinkedIn Tip of the Week: 5 tips for increasing your InMail response rate


We all know how annoying it is when people on LinkedIn are ignoring our LinkedIn InMails. It is all about the impression you are making when you send an InMail. You want to make the recipient intrigued to find out more.

These are our 5 tips for increasing your InMail response rate.

1. Create an interesting and catchy subject headline
You can find a common connection, school or interest and mention it right in the headline. This will probably catch the prospect’s attention and make them open your email.

2. Keep your InMail brief and precise
You are not writing a long story here, and time is money, so keep it short and get to the point.

3. Make it personalized
If you are planning on sending the same message to several people, do not use identical wording. Read the prospect's summary or the whole profile to at least personalise your InMail slightly.

4. Call to action
You probably wrote to the prospect with an agenda in mind. So if you want to establish further contact with the recipient, don't be vague. Instead, specify a date and time for a phone call and see if they are available.

5. Don't give up!
If you don't get a reply, don't give up. Studies show that sending a follow-up message six days after the initial message, and seven days after the second message will result in a 24 percent response rate.




    This blog post is part of our series of tips for LinkedIn in our newsletter "Tip of the week". Make sure you never miss a tip by signing up at the bottom of this page.


    Anna Fast Nilsson
    Anna Fast Nilsson