August 07, 2016

Tip of the week ›



LinkedIn Tip of the Week: How to get more website clicks from your profile

 

On LinkedIn, you can personalise the call-to-action text for your websites under Contact Info. This is a very handy function as it allows you to maximise the number of visits to your website that you receive through LinkedIn.

We have provided this simple guide which takes you through the few steps required to personalise your website presentation on LinkedIn.

Here's how:

1. On your LinkedIn profile, next to your unique URL, click "Contact Info".

2. Click the pencil icon next to "Websites".

3. Select "Other". This gives you the option to fill out "Website title" which isn't available if you select e.g. "Blog" or "Company website".

4. Fill out the "Website title" with a meaningful call-to-action text.

Creating a catchy and relevant Call-to-action title

When you fill in "Website title" you should consider what will attract people to actually go to your website.

Instead of just writing the name of the company, you could put something like: "Click here for personal advice on recruiting".

Keep the following in mind when you're personalising your call-to-action text:

  • The text needs to be relevant for your business or company
  • Ideally, it should be directly related to your core products or services
  • Create some kind of call-to-action by using words like "Click here to (...) " or "Read about (...)"

That's it - make sure you've signed up for our weekly newsletter to never miss out on our handy tips for LinkedIn.

 

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    This blog post is part of our series of tips for LinkedIn in our newsletter "Tip of the week". Make sure you never miss a tip by signing up at the bottom of this page.

     


    Anna Fast Nilsson
    Anna Fast Nilsson

    Author