We always talk about the importance of keeping your LinkedIn profile up to date. But what about the company you work for? Your corporation's LinkedIn Company Page can play a crucial role in your marketing efforts.
The LinkedIn Company Page is not just for show - it will give your company these very tangible benefits:
Free SEO: LinkedIn ranks highly in Google's search index and the more content on LinkedIn that mentions your company name, the better rank you get.
News channel: Unlike on Facebook, all your news is shown to all of your followers on LinkedIn. You don't have to pay to ensure that your posts pop up in everyone's feed.
Professional dialogue with clients and potential clients: The tone is much more professional on LinkedIn than on Facebook and Twitter, and this makes it very suitable place for a B2C conversations.
Attract talent: LinkedIn is a professional network and many positions are filled by candidates sourced via LinkedIn. As a company looking for talent, LinkedIn is definitely the place to be. You can also posts your vacant jobs on your Company Page.
Showcase products and services: Showcase Pages are sub pages to your Company Page. These are perfect for presenting what your company is all about.
So, if your company doesn't have a LinkedIn Company Page already, now is the time to get one. And how about that - we can even create one for you! Have a look at our Company Page Makeover.
This blog post is part of our series of tips for LinkedIn in our newsletter "Tip of the week". Make sure you never miss a tip by signing up at the bottom of this page.