March 07, 2016

Tip of the week ›

LinkedIn Tip of the Week: Add relevant skills to boost your SEO

We all know how important it is to showcase our skills on our CV and LinkedIn profile. However, far too many LinkedIn users forget to properly map their strengths in the Skills and Endorsements section.

In order to appear in relevant searches, you need to keep your skills updated. By clicking "Add skill", you can add up to 50 skills that are relevant to your career profile.

Adding skills will give you two clear benefits:

  1. Your LinkedIn contacts will regularly be asked to endorse you for your skills. This is great (and free!) exposure for you.
  2. If you've picked skills and also mentioned those same skills elsewhere on your profile, you will appear even higher in search results than if you only mentioned them in one section.

Unfortunately, it's not possible to perform searches on LinkedIn purely on skills but that feature may be implemented in the future. However, skills are included in LinkedIn's search algorithm as weighted keywords.


This blog post is part of our series of tips for LinkedIn in our newsletter "Tip of the week". Make sure you never miss a tip by signing up at the bottom of this page.

Thomas Sondergaard
Thomas Sondergaard