You probably have already heard about the importance of the right keywords in your LinkedIn profile. You might also have heard that the right keywords can improve your SEO (Search Engine Optimization), and that you should employ them in various sections of your LinkedIn profile. But what are the right keywords? And where should you employ them to optimize your chances of being found in a search?
What LinkedIn recommends
LinkedIn recommends that you only include the keywords that best reflect your expertise and experience, and that - if you do so - you are more likely to appear in the top search results on Google and LinkedIn whenever someone searches for those exact keywords. With a few steps, you can make your profile stand out compared to those in your network.
Prioritize your headline and make sure to employ the right keywords
Your headline is the one right below your name on your profile. By default, LinkedIn updates your headline with your current job title and company if you do not add anything else yourself. But why repeat what is already mentioned in your experience section? Instead you should focus on what you do and how others can benefit from working with you by for instance representing your areas of expertise and key competencies such as Social Media Consultant | Have your LinkedIn profile optimized with a LinkedIn makeover | Employer- and personal branding. Don’t be afraid to experiment with your headline as long as you keep it simple and tasteful. And please remember, to have the rest of your LinkedIn profile support your headline!
If you are interested in learning more about how to employ the right keywords in your LinkedIn profile check out our guides tailored to you whether you are looking for new customers or a new job. We will also update and optimize your profile for you if you don’t feel like you’ve got the time. Learn more under products here on our website.