April 07, 2015

ambassador recruitment › corporate branding is personal branding › jobposting via employees › recruitment innovation › social recruitment ›

Jobs are returning - recruitment is changing

Slowly but surely more and more jobs are popping up and companies are recruiting more people than they have done in a long time. In recent months we have seen a steady increase in employment in the US, and the OECD recently projected a growth rate of 3.1 per cent this year and a 3 per cent growth rate in 2016.This development is largely visible in the private sector, and it is also in this very sector that we see the most significant increase in growth and the creation of jobs.
A new approach when it comes to recruitment
While this increase in the number of jobs is of course extremely positive, several companies are changing their approach to recruitment and especially the recruitment process.
For many years companies have posted job openings on the classic job boards, but alternate methods are currently finding their way into the companies recruitment arsenal. Solutions which the companies often find to be cheaper than traditional recruitment practices, but especially more effective when searching for the right candidate within a certain area.
Paying for the employee’s LinkedIn-profile
To a much higher extent than before, companies are using social media in their efforts to acquire new talent – often using current employees as means of attracting new ones.The companies have found that the use of ambassadors is a good way of attracting talent of the same calibre, and social media platforms such as LinkedIn are widely used to achieve this.To this end companies have begun investing in the social media profiles of their current employees – hiring professionals to optimize the LinkedIn profiles of the employees, so that they appear sharp and professional. More companies have simply realized that personal branding and corporate branding are very closely connected, thus making the employees more or less part of the company’s marketing strategy.
A trend that continues to grow
In the beginning Makeover Services International focused exclusively on creating professional LinkedIn profiles for job seekers, but during the last 12 months this has changed fundamentally and now around 65% of the LinkedIn profile makeovers are ordered by companies what wish to optimize the profiles of their employees, so that they represent the company in the best possible way on line. This trend is underlined by the great increase in the demand for courses focusing on integrating social media in the recruitment process. A demand which has been growing constantly and continues to do so.
The 2014 version of Jobvite’s annual Social Recruiting Survey also shows that 93% of recruiters will review a candidate’s social profile before making a hiring decision, and 73% of recruiters say that they have recruited candidates through social media.
Things seem to be moving in the right direction. For a while now the economy has shown signs of improvement and the companies are hiring. But like so many other things in this world the job market is ever changing. If we know how to approach and embrace new this development however, that which has so far been known as the invisible job market may ultimately prove not to be so invisible after all.

Thomas Sondergaard
Thomas Sondergaard