May 29, 2016

Tip of the week ›



LinkedIn Tip of the Week: How to get B2B leads through LinkedIn

 

LinkedIn currently has more than 433 million users so maybe it is time to take advantage of this huge figure and see how many you can convert to customers? These are our pro tips on how to generate more business leads on LinkedIn.

B2B leads

Customers are actively using the internet to search and research for products and services which means that you need to provide the content that people are looking for.

Instead of wasting a lot of time and money on advertising, put you energy into creating quality online content that will attract B2B leads.

LinkedIn

LinkedIn is a great source of B2B leads: Around 65 per cent of companies acquire B2B leads via LinkedIn. This is a big number.

If your company isn't on LinkedIn yet, hurry up and create a company page (or let us help you). A company page is a must-have if you want to use LinkedIn for B2B lead generation.

If you already have a company page, use it as an active channel to showcase your products and services. Write a good description of your company, and remember to include appealing visuals on the page.

Keep in mind that Linkedin is indexed by Google and other search engines so do add the right keywords in your descriptions.

Another way to get more B2B leads on LinkedIn is by joining groups. The brilliant thing about groups is that they allow you to start a dialogue with people that aren't currently part of your network. However, there is a limit on the number of groups you can join, so choose the ones you think will benefit your business the most.

For more advice regarding optimisation of your company page, read our previous blog post - click here.

 

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Sources:

https://business.linkedin.com/marketing-solutions/blog/6/60-b2b-marketing-quotes-stats-and-facts-for-the-modern-marketer
https://www.digitalimpact.co.uk/8-statistics-that-prove-you-need-to-be-marketing-on-linkedin/
https://www.sensiblemarketing.com/blog/how-to-attract-new-b2b-prospects-using-linkedin

 


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    This blog post is part of our series of tips for LinkedIn in our newsletter "Tip of the week". Make sure you never miss a tip by signing up at the bottom of this page.

     


    Anna Fast Nilsson
    Anna Fast Nilsson

    Author