LinkedIn is a great place to share knowledge and highlight your expertise, but fighting for attention in LinkedIn’s newsfeed can be hard. So how do you make your content stand out from the rest?
Here are our 5 tips for getting your content read on LinkedIn:
1. Catch the attention
Capture initial interest from the reader by using intriguing and surprising information. A catchy headline and introduction is vital to even get the reader to click your link. But don't resort to link-baiting where you hardly disclose what the article is all about.
2. The effect of the video
Videos receive a lot of attention on Facebook so why not make use of that on LinkedIn? Create a visually exciting video about your subject - but only if you can make it fairly decent-looking. Videos can be really effective - in fact, 60 per cent of site visitors will watch video before reading any site text.
3. Listing – it works
Lists work! They may border on being overused, but lists make content clear, manageable and easy on the eye. However, consider your content carefully, and know when to list to keep your reader reading.
It's a well-know fact that online content which contains strong visual effects create more engagement than text alone. And when you share someone else's content on LinkedIn, remember to add a picture used in the source article - or even add your own.
5. Knowledge sharing
If you see quality content, share it! LinkedIn gives you great reach compared to Facebook so your contacts will appreciate your efforts. When sharing content, do add your own comment for a personal touch.
That's it - get writing!