April 23, 2016

Tip of the week ›

LinkedIn Tip of the Week: Know the difference - LinkedIn InMail or Introduction

Are you missing some expert advice or would it benefit you or your business to get in contact with a specific person? Then use your LinkedIn network to connect - but do it in the right way.

LinkedIn was designed for the business community and is a professional platform where individuals and companies can connect. So why not take advantage of the functions offered by LinkedIn?

InMail and Introductions are used when you wish to contact LinkedIn members with whom you're not yet connected. By using the LinkedIn InMail or Introduction services you have the opportunity to get in contact with people outside of your immediate network.


Getting in touch with a 2nd degree connection can be achieved via an introduction through one of your primary connections, i.e. a connection you have in common with the person you'd like to contact. To get introduced, simply click the "Get introduced" link on the profile of the person you'd like to contact. 

How the introduction benefits you: 

  • Your request has a higher chance of being read and responded to because it arrives via a mutual connection. 
  • Reinforces and expands your network. By leveraging your 1st degree connections you get quality introductions and expand your network.
  • Do not underestimate the power of introductions. Cold-contacting can be necessary at times but you may miss out on great opportunities if you neglect using introductions on LinkedIn.


While the introduction service is a free service, LinkedIn InMail is not. It is a paid feature that is included if you have a Premium account.

An InMail is a private message which enables you to contact another LinkedIn member - even 3rd or 4th degree connections - while still protecting the recipient's privacy.

How the LinkedIn InMail benefits you:

  • Instant delivery. By using the InMail function, your message is delivered directly to the recipient - no-one needs to forward the request.
  • Delivery assurance. You don't have to worry about a mutual connection refusing to forward your request.
  • Go outside your network. Reaching a 3rd level connection can't be done with introductions so InMail is the only way to send a message to these connections without knowing their email address.

Thats's it. Now go and try out introductions - and you can even try InMail for free as LinkedIn regularly offers a free month of their Premium service to regular members.


This blog post is part of our series of tips for LinkedIn in our newsletter "Tip of the week". Make sure you never miss a tip by signing up at the bottom of this page.

Sissel Jakobsen
Sissel Jakobsen